LEARN. CONNECT. TRUST. GROW.
Trusted Experience
- Brand Management
- Communications
- Community Engagement
- Crisis Management
- Government Affairs
- Legislation
- Marketing
- Media Relations
- Political Affairs
- Political Campaigns
- Project Management
- Public Policy
- Public Relations
- Public Speaking
- Social Media
William has extensive executive experience in strategic communications, with a foundation in media, at public agencies and private corporations.
He learned the fundamentals of marketing, media and public relations at CBS Radio, CBS News TV, Entercom (now Audacy) and Metro Networks (now iHeartMedia).
William also served his community for 20 years as a police officer.
He served as a public information officer and managed community engagement, crisis communications, government affairs, legislation, media relations, political affairs, policy, public relations and social media.
William built such great and trusted relationships with communities and stakeholders and was so endeared by them that an 'Officer Billy" bobblehead was made of him to share with kids at schools and communities. This, more than any certificate or plaque, is the highest praise he could receive.
He also served his community on local and state level public and private boards focused on community engagement and improvement.
A Lifetime of Service
Appointed/Elected Director
The centers of our communities are its parks and schools. William brings the value of local government experience and relationships to the park district. His expertise will improve efficiency and services for our neighborhood parks to make them safe and inviting places for our families.
Appointed Commissioner
Sheriff Community Review Commission
William is appointed to the Commission which is mandated, with the Inspector General, with oversight of the Sacramento County Sheriff's Office.
He chaired a subcommittee for communications, community engagement and outreach.
Appointed Member
Secretary, Executive Committee
2021 - 2024
William was appointed to the Mental Health Board which is mandated with oversight of mental health facilities and services in Sacramento County.
He chaired a subcommittee and was later nominated and elected Secretary to serve on the Executive Committee.
Appointed Member
Safe Communities and Schools Committee
California State Superintendent of Public Instruction
William served as an appointed member of the Safe Communities and Schools Committee chaired by the California State Superintendent of Public Instruction. He provided counsel for public and school safety issues. This included bullying, emergency operations and school safety plans to related policies, practices, procedures and legislation.
Committee Chair,
Board of Directors
The Nation's Largest
Statewide Peace Officers Association
William coordinated advocacy, labor relations, lobbying, developed policies and legislation and met with and testified before state legislature and US Congress. He established trusted relationships with legislators and officials to work on policies and legislation to improve accountability and transparency.
Secretary,
Board of Directors
Sacramento Asian Peace Officers Association
William connected with the community as Secretary of the Sacramento Asian Peace Officers Association - a fraternal organization for peace officers to foster positive community and law enforcement relations through charitable activities and social events. The association supported school children to students to businesses, community organizations and professionals with an emphasis on our API community but inclusive of all.
President,
Board of Directors
Police Officers Association
William served as President of the Board of Directors and provided leadership and oversight of advocacy, community outreach, finance, government and political affairs, labor relations, operations, policy and public relations. The association also fostered collaborative relationships with the employer to enhance conditions and policies to improve accountability, diversity, efficiency, health and wellness and productivity.
Director
Operation Christmas
William volunteered and served his community to provide leadership and oversight of policies and operations as a board member of OPERATION Christmas - a charity that provided clothing, toys, school supplies, gifts and holiday meals for students and their families from local schools - delivered by Santa Claus and the police department. The goal was to bring hope and support families of diverse and under served socioeconomic demographics.
Police Officer
Executive Staff
Public Information Officer
Adjutant to Chief of Police
20 Years of Service
Values
A lifetime of public and volunteer service has been important for William.
"Real service isn't about bragging and posting on social media about giving a sandwich to a homeless person. That's self serving and vain. Few people would know about genuine service.
Real service is about genuine care, compassion and kindness for people, animals and our planet. It's about who we are as a person and as a culture.
I have been able to affect real change, bring smiles to faces and make real differences with these positions - to make our community a better place.
My political values are moderate.
My decisions are based first upon what is good for our community.
We don't have red and blue potholes.
We have Sacramento potholes.
We don't have red and blue homeless neighbors.
We have homeless Americans.
While we have our own ideals, we have common goals, and differences and disagreements should not be negative or about conflict. These are opportunities to learn and understand each other - then do what's best for our neighborhoods. We have to work together to make our communities better."
William Cho
Growth
A professional organization has goals, vision and a plan for development and growth. Transformative change is accomplished through awareness, learning and adoption of new and better cultures and systems.
Our decades of experience in corporate and public sectors provide the experience and insight to analyze, professionalize and grow your organization.
We measure success by the impact we have on our clients' businesses or organizations. Whether it's increased brand awareness, improved reputation or a boost in sales, we are committed to delivering measurable results that drive thoughtful growth.
Stories are core to our human existence. Stories are who we are. Stories are powerful. Stories change lives. Everyone has a story.
Let's share your story with the world.
VALUES AND VISION
Common Goals
All of us want the same basic things whether we are red, blue or independent.
Let's work together for a better community for our families.
Common Sense
We can find common sense solutions for our community.
It's not about who is right or wrong or red or blue.
It's about what's best for all of us.
Serving Our Community
Service doesn't have to be a scary word. Helping our neighbors can be a small, friendly act. Our service to others makes an impact.
You can make a difference.
Get Involved
Change doesn't happen without action. Don't let the vocal minority or someone else control and decide things for you and your family.
Be the change.